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Postcards were invented in the late 1860s and remained government issued "Private Mailing Cards" until the improvement of printing technology. Improved technology, along with the rise of the middle class consumer, saw the birth of the "Golden Age" of postcards. During this era, c. 1895-1915, the US Postal Service estimated that a billion penny postcards were mailed each year, with many more sent in letters or purchased as souvenirs. Postcards curbed the curiosity and desire to see faraway places, and collecting them became very popular. In the days before easy transportation, telephones, text messages and email, if you wanted to send someone a little note or greeting, you'd send a postcard. The decline of the "Golden Age" of postcards can be contributed to several factors, including World War One and the decline of tourism, as well as the introduction of new media such as the telegraph, telephone and more recently email. - Excerpt taken from pamphlet from the Dartmouth Heritage Museum's "The Golden Age of Postcards & Beyond: A Look Back at the Original Text Message" 2015
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