Notice catalographique « Consumer research for museum marketers : audience insights money can't buy »
- Titre
- Consumer research for museum marketers : audience insights money can't buy
- Auteur ou éditeur
- Wallace, Margot A, 1941-
- Lieu de publication
- Lanham, Md.
- Maison d'édition
- AltaMira Press
- Date de publication
- 2010
- Collation
- vi, 178 p.
- Notes
- Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue.
- Langue
- English = Anglais
- Sujet
- Museums - Management
- Museums - Marketing
- Museums - Public relations
- Musées - Gestion
- Musées - Relations publiques
- ISBN/ISSN
- 9780759118096
- Pays
- United States
- Type de document
- Monograph = Monographie
- Localisation
- AM 121 W35
- Clé
- 16656
- Collection
- Catalogue