Notice catalographique « Museum strategy and marketing : designing missions, building audiences, generating revenue and resources »
- Titre
- Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
- Auteur ou éditeur
- Kotler, Neil G., 1941-
- Kotler, Philip
- Lieu de publication
- New York
- Maison d'édition
- Jossey-Bass
- Date de publication
- 1998
- Collation
- 395 p.
- Résumé
- Explains how museums can build revenue, audiences, and resources while maintaining and advancing mission. Rather than seeing marketing as at odds with mission, the authors explain the strategic relatioship between mission, audience, and funding - and how managing this relationship is vital for a successful museum.
- Langue
- English = Anglais
- Sujet
- Museums - Marketing
- Nonprofit organizations - Marketing
- Museums - Planning
- Museum finance
- Musées - Finances
- Musées - Planification
- Associations sans but lucratif - Marketing
- ISBN/ISSN
- 0-78790-912-2
- Pays
- United States
- Type de document
- Monograph = Monographie
- Localisation
- HF 5415.122 K65
- Clé
- 11640
- Collection
- Catalogue