Notice catalographique « Library marketing that works! »
- Titre
- Library marketing that works!
- Auteur ou éditeur
- Walters, Suzanne
- Lieu de publication
- New York
- Maison d'édition
- Neal-Schuman Publishers
- Date de publication
- 2004
- Collation
- xx, 257 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
- Résumé
- Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
- Notes
- pt. 1: Strategic planning: Begin with powerful mission, vision, values statements -- Use a SWOT analysis to plan your marketing strategy. -- pt. 2: Know your customers -- Marketing goals using the six Ps strategy -- Combine smart marketing tactics with the right action steps. -- pt. 3: New directions in marketing: How libraries use relationship marketing -- Marketing with technology. -- Appendices: Marketing tools you can use.
- Langue
- English = Anglais
- Sujet
- Libraries - Public relations - Handbooks, manuals, etc.
- Libraries - Marketing - Handbooks, manuals, etc.
- Libraries
- Marketing
- Public relations
- Bibliothèques - Relations publiques - Guides, manuels, etc.
- Bibliothèques - Marketing - Guides, manuels, etc.
- Bibliothèques
- Relations publiques
- ISBN/ISSN
- 1555704735
- Pays
- United States
- Type de document
- Monograph = Monographie
- Localisation
- Z 716.3 W24
- Clé
- 15597
- Collection
- Catalogue