Search Engine Optimization (SEO)

Search News

May 2012



Image of large letters: SEO for search engine optimization
What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the art and science of increasing the visibility of Web pages by boosting their ranking in the organic (free) section of search engine result pages. Tactics include optimizing Web architecture, optimizing content writing, and community building (link solicitation, social media colonization, and socialization).


  • Optimized Web Architecture

The architecture of a website has a considerable impact on search engine optimization results. A poor architecture will limit the number of pages found and indexed by robots – regardless of all the optimization efforts, the pages remain difficult to find.

Robots love and derive their primary sustenance from text. The goal of stellar architecture is to provide text and multimedia content to robots in a format that is simple and easy to read. Information technology professionals must work closely with those responsible for search engine optimization. Together they will create a Web architecture that will provide textual content access to search engines within a proactive user design.

Several aspects of architecture must be considered to achieve this objective. Some of them are listed in our Tips and Tools on Optimized Website Architecture.


  • Optimized Web Content Writing

We all want the content we create to be seen, read, and appreciated by our target audience. Good preparation must precede writing to maximize the visibility of Web pages. Otherwise, time and effort will be wasted to create Web pages on a subject that no one searches for, or that no one can find.

Furthermore, using a specific writing technique will maximize the visibility of pages on the Web and the ease with which Internet users can access the content. Find out more about this SEO technique through our Tips and Tools on Optimized Web Writing.


  • Community Building

Community building is an online activity to support the creation or enhancement of communities with common interests that are closely related to a website’s content. Community building uses three main tactics: link solicitation, social media colonization, and socialization.

The more active you are with community building, the larger your community will grow. Find out more about this SEO technique through our Tips and Tools on Community Building.

A good SEO strategy will consider these three pillars or tactics described above. You won’t succeed if you are working on one tactic alone and leaving the two others aside.


On the right side of this article, you will find resourceful links on training, tools, resources and business cases that will help you to better understand and benefit from a well-thought-out SEO strategy.

Google Insights: To find keywordsGoogle Webmaster: To understand how your website is indexed

Juicystudio: To evaluate the readability of your content


Searchenginewatch: News and information about SEO

Search Engine Optimization Starter Guide

Searchengineland: News and information about SEO

SEMPO: Professional association

Business cases

Culture on the Go

Search Marketing Success Stories

Case study: Ahosting



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9 Responses to Search Engine Optimization (SEO)

  1. anthony davis says:

    Nice post. I am also associated with Search Engine optimisation, SEO Business,SEO and love to enjoy the stuff on the same as its rarely found on internet. Thank you again for writing such a good post.

  2. John Mason says:

    Thanks for the great post! It was super helpful and informative, and I’m definitely bookmarking it for later.

  3. News Scoop Analyser says:

    Im trying to do a bit of SEO on – Breaking news analysis

  4. vikramsingh says:

    thanks for sharing such a post to us. . It had a very good information.

  5. Paul C. Thistle says:

    Dead Link: Link Tips and Tools on Optimized Web Writing on this page results only in Error 404 Not Found.

    Only a search of the CHIN website for “Tips and Tools on Optimized Web Writing” results in a hit for this document.

  6. Craig Ellis says:

    “The architecture of a website has a considerable impact on search engine optimization results.” This I totally agree on. That’s why I use WP as my CMS because it’s simple but complete.

  7. mian nouman says:

    Your SEO information is very useful for fresh learner like me. Thanks for supporting us with providing good information.

  8. RCIP-CHIN says:

    Thank you for your comment!

  9. Victor says:

    This was a good piece of info on SEO. Nowadays most people look at their mobile phones, so we should always keep that in mind.

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