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The Give and Take -- What are Sponsors Looking For

by John Sadler, Genoa Communications Management, former Executive President of Newcourt Credit Group

This paper is also available in PDF format

Presentation made at Achieving Excellence: Museum Leadership In The 21st Century INTERCOM/CMA conference held in Ottawa, Canada, September 6-9, 2000.

1. Background on Newcourt Credit Group

2. Case Study of Renoir's Portrait's with the National Gallery of Canada

3. Impact & Lessons Learned

Paper continued in PDF document below.

To read the entire speech as a PDF document, click on the link below:

The Give and Take -- What are Sponsors Looking For